added by John Engelman

Vernors Ginger Ale us

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FACTFILE
Made by Dr Pepper Snapple Group
Website http://www.drpeppersnapplegroup.com/brands/vernors/
First seen 1866
Country USA us

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RATINGS based on 9 votes
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Information about the Drink

Vernors ginger ale shares the title of America’s oldest surviving soft drink with Hires Root Beer. It was invented in 1866 by James Vernor, a Detroit pharmacist.

Without the Civil War, there would be no Vernors.

Before the conflict began, James Vernor, a Detroit pharmacist, had concocted a new drink. It was a mix of 19 ingredients, including ginger, vanilla and natural flavorings.

When Vernor was called off to war in 1862, he stored the secret mixture in an oak cask in his pharmacy. After returning from battle four years later, he opened his secret keg and found the drink inside had been transformed by the aging process in the wood. It had taken on a zippy, zesty, gingery flavor. It was like nothing else he had ever tasted.

It was Vernors.

For years, the only place one could buy a Vernors was from the fountain in James Vernor’s pharmacy at 233 Woodward Ave. in downtown Detroit. But demand for the drink continued to grow. Soon, soda fountains throughout the city began selling cold, carbonated Vernors.

Vernor kept an ever-watchful eye on the vendors. When it came to maintaining the quality of his drink, he was a fanatic. Vernor’s personal scrapbook from the time contains many of the pamphlets he sent to soda fountain owners. Those pamphlets “laid down the law” on how Vernors should and should not be served.

This “quality control” helped build a loyal clientele for Vernors Ginger Soda. Vernor also worked with soft drink manufacturers to make their dispensing machines more practical and affordable.

By 1896, the blossoming popularity of his drink led Vernor to establish his own soda fountain store. In the years that followed, Vernors became available in such distant cities as Buffalo, Toledo, Cleveland and Niagara Falls. The continuing expansion into other markets was both deliberate and methodical.

Just as the process for making Vernors extract requires four long years in oak barrels, there was no rushing the marketing of Vernors. James Vernor wanted to be absolutely sure the consistency of his drink would be maintained before he granted any franchise licenses. As a result, his drink enjoyed predictable success in new cities.

A soda fountain owner who wrote to Vernor in 1898 noted that the ginger soda had acquired an enthusiastic following in his city. “Its purity, delicacy of flavor and great refreshing powers have been testified to by thousands of our soda customers,” the franchisee wrote. In time, The Vernors Company would open a landmark bottling operation in downtown Detroit to handle its expanding business. This riverfront business became a favorite stopping place for locals and tourists alike in the 1940s. It was here one could sip a fresh Vernors for only a nickel and watch as it was being produced.

In 1966, the Vernor family sold the company to an outside investment group. Subsequently, the company was acquired by American Consumer Products and, later, by United Brands. Vernors returned to the ownership of a soft drink company when A&W Beverages, Inc. purchased The Vernors Company in 1987.

Today, Vernors is part of Plano, Texas-based Dr Pepper Snapple Group, Inc., an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.

What’s in a name?
Soft drinks during James Vernor’s time often carried the surname of the inventor along with the product name.

Vernors Ginger Ale, 4.6 out of 5 based on 9 ratings
  • Momore

    Vernors is great and different — I find Canada Dry, Schweppes, and other mass market ginger ales to be one dimensional and boring. Vernors definitely is a throwback to the days when every drug store had their own ideas about how a soft drink should taste.

    It’s fairly sweet but not cloying, and has a deeper and richer taste than more popular ginger ales. It’s also rounder and less sharp than some smaller brands that I’ve tasted.

    Not sure I’d use it in mixed drinks, since it’s got a very distinctive taste and may throw off a lot of recipes. But by itself, it’s a great soft drink.